Our Mission:
BE BETTER
We help challenger brands and start-ups to be more sustainable and successful.
We help businesses become more sustainable
We help businesses start, grow and scale.
We help challenger brands and start-ups to be more sustainable and successful.
We help businesses become more sustainable
We help businesses start, grow and scale.
Louise is our sustainability expert. She is a Fellow of iema and former Head of Sustainability at innocent drinks in London.
Mike is the startup and scaleup specialist. He is the cofounder of Peppersmith, the good-for-you confectionery company and author of The Direct To Consumer Playbook.
All our services are designed with the broad aim of giving young businesses the right foundations to help them become old businesses. We specialise in helping ambitious founders of consumer brands.
Appraisal of your total business footprint, development of a sustainability strategy and setting some concrete goals.
Absolute clarity on the packaging solution you already have, how sustainable it is, whether it can be improved and how best to communicate it.
Once your sustainability strategy is defined we can help with developing key messages, Q&A's, succinct sustainability content for websites and social media as well as longer form environmental policies & statements. Communicating this mass of information to your employees, suppliers, consumers (and more) in a brand-appropriate way is both an art and a science.
Development of engaging, user-friendly and simple SSAs (supplier sustainability assessments), plus guidance for how to ensure your suppliers embed them (rather than it being a meaningless admin exercise).
What is the business trying to achieve and how should it get there? Most businesses have a plan when they set off on their journey; after a bit of time what is often missing is adapting the plan given what has changed and sometimes redefining the endpoint.
You have a brilliant product and brand, you now need to find ways to let people know what it is you do and how it can solve their problems.
Help to understand what the current finances look like i.e. P&L, Cashflow and balance sheet. What is the future projection and what are the risks and requirements?
Getting funding is a daunting task. Setting the right valuation, managing existing shareholders, finding new investors, choosing the right method etc. We can help navigate this minefield.
Guidance with sales strategy covering retail, DTC (Direct to Consumer) and export. This includes a portfolio assessment and your NPD strategy.
We can look at what you are currently doing, what bits are causing headaches and find solutions. We can advise the best routes forward considering costs, complexity and sustainability.
Helping founders be clear on their personal objectives and their objectives as a team. Once you are clear on that you will find it so much easier to orientate your business goals around your own.