A bit more detail about us
LOUISE
Career highlights
Fellow of the Institute of Environmental Management (FIEMA), 2019-ongoing
Thrilled to bits to have been invited to join IEMA as a Fellow, in recognition of my contribution to the sustainability sector. I promise to do you proud guys.
Head of Sustainability (+other sustainability roles), innocent drinks 2008-2020
In 2009 I completed my MSc in Sustainable Environmental Management and shifted in to the growing sustainability function at innocent, which I later headed up for a few years. In this time I pioneered an award winning water stewardship project, galvanised innocent's commitment to recycled & sustainable plastics and step-changed sustainability engagement across the organisation.
Head of Logistics (+other roles), innocent drinks 2001-2008
Following my Natural Sciences BSC Hons degree at Durham University, I joined innocent drinks in 2001, during their early start-up days. This exposed me to every aspect of building a successful, sustainable household brand. Initially setting up the logistics & customer supply function, co-founding the innocent foundation then helping one of the founders launch the brand in continental Europe.
Things that I am good at
Sustainability vision, strategy & communications which are ambitious, on-brand and linked directly to business purpose. Speciality subject areas: sustainable packaging, plastics and Climate change.
I love nothing more than meeting a new business and taking a swift, effective appraisal of their key impacts and identifying their sustainability priorities. The most important thing for all businesses right now is to just get cracking.
CONTACT
email: louise@stevens.earth
linkedin: louise-stevens-earth
twitter: @greenloustevens
Mike
Career highlights
Co-Founder and MD of Peppersmith 2009 – 2019
Along with my co-founder, Dan, we created a brand from scratch with a mission of modernising the confectionery industry. After creating a string of award-winning products, getting listings with some of the UK’s biggest retailers and establishing a significant direct to consumer channel, it was sold to one of our biggest customers in 2018.
Head of Supply and Country Manager at innocent drinks 2001 – 2009.
When I joined the business was tiny. A handful of people with some great ideas and lots of energy. My unfair advantage is that I got to witness and participate in it growing from a good idea to an industry-defining corporation. My main roles in the business were 6 years running the supply chain and then 2 fun years launching the brand in Scandinavia.
Best Selling Author of the Direct To Consumer Playbook
Published by Kogan Page in 2022. The Direct To Consumer Playbook follows my quest to find out the stories and strategies of today’s DTC icons including Huel, Bloom & Wild, Casper, allplants, Lick, Graze, Heights and many more.
Things that I am good at
Go-to-market strategies, growth strategy/scaling, fundraising (angel and venture), brand building, marketing, consumer sales (across retail, wholesale, export, 3rd part and DTC), team building, strategic and financial planning and control, product development, and operational and supply chain management.
Having been in at the deep end as a founder, operator and advisor I have empathy and understanding of what it takes to start and scale a consumer goods brand and how to deal with the ups and downs 🎢🚀.
HEAR MORE 🎧
Hear me chatting about Peppersmith, DTC, growing pains, brand building and book writing on the following podcasts:
The marketing society podcast
eCommerce Masterplan
Brand Growth Heroes
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Untold: The untold stories in FMCG
CONTACT
email: mike@stevens.earth
linkedin: mikejstevens
twitter: @openmikestevens