“It was a radical idea, and we have been fortunate that it was even more popular than we expected”.
Aron Gelbard told me how he used Net Promoter Score to find an industry ripe for disruption and how by doing so, he fulfilled his primary goal of making people happy. This is the story of how Bloom and Wild turned the flower industry on its head.
Read More“When he saw me sitting there, he just doubled over in laughter, gave me a pat on the back, took the cash, wrote out the invoice and got two pallets of razors forked around to the car, which my stepfather and I loaded into the boot and back seat. We had our launch stock”.
Read MoreThis is the story of Jane who accidentally invented the worlds first mouldable glue. Sugru was an early example of a great DTC business, it also learnt some tough lessons when expanding beyond DTC into bricks and mortar retail. Its an amazing story and a brilliant case study of when and how you grow beyond DTC and into old fashioned retail. In the case of Sugru why more customers and higher revenues were not necessarily good for business.
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