This is the story of Jane who accidentally invented the worlds first mouldable glue. Sugru was an early example of a great DTC business, it also learnt some tough lessons when expanding beyond DTC into bricks and mortar retail. Its an amazing story and a brilliant case study of when and how you grow beyond DTC and into old fashioned retail. In the case of Sugru why more customers and higher revenues were not necessarily good for business.

Read More