This is the story of Jane who accidentally invented the worlds first mouldable glue. Sugru was an early example of a great DTC business, it also learnt some tough lessons when expanding beyond DTC into bricks and mortar retail. Its an amazing story and a brilliant case study of when and how you grow beyond DTC and into old fashioned retail. In the case of Sugru why more customers and higher revenues were not necessarily good for business.
Read MoreHow a DTC model facilitated innovations in product, service and company impact all via the humble toilet roll.
Read MoreLast week Mark Ritson published a piece in Marketing Week savaging D2C. His main point is DTC companies try to be different but just end up doing the same things as consumer goods companies have been doing forever. It’s a fun article which got lots of thumbs up but is it fair? I think not. DTC is different for some very good reasons and mostly for the better.
Read MoreThe story of tails.com which proved that having money, talent and a great product mean nothing if you don’t properly understand what your customers want. Meeting James was a brilliant reminder that how you interact with your customers is just as important as your product, service or price.
Read MoreThe first interview for the DTC book was with Anthony Fletcher, CEO of Graze.com. He spent some time with us to talk through the history of Graze, how they work and the future of DTC.
Read MoreYou betcha. I am writing my first book.
Read MoreLast week I was lucky enough to be invited to chair a session at the Bread and Jam Food Founders event at the Institute of Directors in Mayfair.
The session was all about successful DTC (Direct to Consumer) food brands, and we had some brilliant founders on the panel
Read MoreSome thoughts on climate strikes and the image of Extinction Rebellion
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